Pete Radovich

CBS, Creative Director (USA)

Petak 21/09/2018 11:15
Weekend Stage

SPEAKER

CBS Creative Director, Pete Radovich, author of the critically acclaimed4-minute spot “Teasing John Malkovich”, which became a viral hit on the web within hours of airing, and went on to win some of the most prestigious awards in the world of marketing and communication, including 5 Cannes Lions, 4 Emmy Awards and 4 Clios. The 36-time Emmy Award winning producer & director is returning to the Weekend with a presentation about storytelling techniques and philosophies that have been at the core of his successful American television career, while using examples from several of his award-winning works to demonstrate his strategies.

LECTURE

Tell Me a Story

Great storytelling is about creating an emotional connection with your audience, and is the basis for virtually everything we do in media. It’s become an essential skill. But what makes a compelling story? What makes someone a good storyteller? And how do you captivate an audience with a story that’s been told countless times before? These were the challenges facing CBS Creative Director, Pete Radovich, this past January, when he was asked to produce and direct a commercial for one of the most watched programs in American television. He had secured award-winning actor John Malkovich for the lead role, but how would he tell the story of a game that the entire country was already talking about for days? The result was, “Teasing John Malkovich”, a critically acclaimed 4-minute spot, which became a viral hit on the web within hours of airing, and went on to win some of the most prestigious awards in the world of marketing and communication, including 5 Cannes Lions, 4 Emmy Awards and 4 Clios. In this one hour presentation, 36-time Emmy Award winning producer & director, Pete Radovich, shares with you the storytelling techniques and philosophies that have been at the core of his successful American television career, while using examples from several of his award-winning works to demonstrate his strategies, including “Teasing John Malkovich”. Also, Radovich will share an excerpt from his latest short film, which he directed for Facebook Watch, highlighting the extraordinary success of basketball players from the former Yugoslavia in the NBA. Whether it’s television, mobile or the web, the demand for video content is at an all-time high, and more than ever, there are opportunities for marketers, directors and businesses to use a compelling story to make an impact with their audience and consumers. How will you use the power of storytelling to make a difference on your next project?

MODERATOR

Nevena Rendeli Vejzović

HRT, Editor (Croatia)