Globalization and digitalization processes, which marked the past period, made an impact on the public services as well – that is the conclusion of the panel “We the people…Regional Public Services”. Since the platforms are being changed and the content is becoming more and more global, what’s a role of the public media services? Croatian National Television (HRT) Director Kazimir Bačić said he believes one of the most important roles is an objective and true reporting. “We are aware of fake news. Many people with different commercial and economic interests have access to the media, that is why we are checking information carefully. As a result, we have a situation that the media cannot be first in publishing the news. HRT has a very well-defined role and a purpose – informing the people in a neutral way.
By its legal obligation, HRT has to invest a certain amount of money in the independent production in order to keep the quality on the highest level.
“HRT is financing the independent production partially from the television fee. We see ourselves as promotors of the independent production and in that sense our role is significant, because we contribute to the overall cultural picture of our country. Youth consumes the content in a different way these days, while the elders are still up to the linear TV. A public service has to provide a support for all platforms and do its best to be popular and accessible for everyone in the society. Linear television will not disappear, it will remain one of the platforms for the content consummation”, said Bačić.
RTV Slovenija General Director Igor Kadunc states they know how to produce a good content, but the problem is to reach the people.
“That is a challenge for all of us. The youth does not watch TV, they do not listen radio, all the information they get online”, said Kadunc. At some point a dominant belief was that all the production should be made by independent provides, what decreased the quality of the public service, he added. “In a situation like that our language was under the threat because the youth did not watch anything in Slovenian. There was a possibility that in 100 years it will not exist. We decided to open a space for culture, we want to talk about theatre and cinema in a way it is going to be attractive to the youth. There is only one way to move further – the content should be attractive for the public”, concluded Kadunc.