Rebrand Yourself

Subota 22/09/2018 12:30
Long Weekend Stage

The market surroundings are changing constantly. Brands change in order to adjust to the market. Rebranding is a complex process that can significantly affect the company´s results, both positively and negatively. Going through the rebranding process is one of the most important experiences of every advertising expert. What does the rebranding process look like from the inside? What is necessary for a good result? What are the obstacles?

SUDJELUJU

Marko Šesnić

Šesnić&Turković, CEO (Croatia)

Ivana Tremac

BAT Adria, Next Generation Products Manager (Croatia)

Goran Turković

Šesnić&Turković, CEO (Croatia)

Izabela Vrtar

Adria Media Zagreb, Editor in Chief Sensa Magazine (Croatia)

Igor Vukasović

Addiko Bank, Corporate Communications Manager (Croatia)

MODERATOR

Iva Šulentić

Host (Croatia)