What Does Football Mean to The Croatia Brand?

Petak 21/09/2018 16:00
Weekend Stage

The success at the World Cup was accompanied by an incredible interest in Croatia which reflected through hundreds of thousands of articles, TV coverage, billions of tweets and Google searches. Croatian football jerseys are still bought by fans worldwide, while kids from Japan to Brazil know the names of Modrić, Manđukić or Rebić. However, what is the real benefit for Croatia? What does the Croatia brand look like today? Will we know how to use the interest that is still present today?

SUDJELUJU

Pete Radovich

CBS, Creative Director (USA)

Zlatko Dalić

Football Coach (Croatia)

Kristjan Staničić

Croatian National Tourist Bord, Director (Croatia)

MODERATOR

Antonija Mandić

Host (Croatia)