Life After the era Digitel and Unex

Subota 22/09/2018 11:15
Long Weekend Stage

Unex has dominated the Croatian advertising market for years. Since the disappearance of Digitel, it basically had no relevant competition, which had a significant impact on the media market situation. With the demise of Agrokor, Unex also disappeared, well at least the Unex we all once knew. Today, there is a plethora of big agencies, meanwhile the negotiating power has moved over to the side of the media. How has Unex's disappearance affected the media market? Who profited out of it, and who lost? What direction will the market take on in the future?

SUDJELUJU

Marinka Akrap

Podravka, Corporate Marketing and Communications Director (Croatia)

Vesna Barišić

PMG, Managing director (Croatia)

Rajna Cuculić

GroupM, CEO (Croatia/Slovenia)

Ivan Gale

RTL Croatia, Sales Director (Croatia)

MODERATOR

Vedran Vereš

Initiative Zagreb, Managing Director (Croatia)