Unex has dominated the Croatian advertising market for years. Since the disappearance of Digitel, it basically had no relevant competition, which had a significant impact on the media market situation. With the demise of Agrokor, Unex also disappeared, well at least the Unex we all once knew. Today, there is a plethora of big agencies, meanwhile the negotiating power has moved over to the side of the media. How has Unex's disappearance affected the media market? Who profited out of it, and who lost? What direction will the market take on in the future?
Podravka, Corporate Marketing and Communications Director (Croatia)
PMG, Managing director (Croatia)
GroupM, CEO (Croatia/Slovenia)
RTL Croatia, Sales Director (Croatia)
Initiative Zagreb, Managing Director (Croatia)