SPEAKER

Andreas Helios is heading up the SAP Customer Experience marketing team in Central and Eastern Europe, including Russia and the CIS (MEE). In this position, he is responsible for positioning the new SAP CX solution portfolio in the regional markets, define and drive the demand generation strategy and establish SAP CX as the market leading solution. Prior to joining SAP Customer Experience in May 2018, Andreas was heading up the Central Europe Enterprise Marketing Team at Adobe System for 11 years. During that time he was one of the driving forces in adapting the regional marketing mix and messaging to the needs of the digital transformation. Before this he held various management positions at IXOS/Opentext, Hyperwave and SyQuest Technology. Andreas Helios studied business administration and economics at the University of Augsburg.

LECTURE

Marketing in the Age of the Customer

The fight for the customer is over – Customer has won. Customer experience is so much more than “just” a seamless customer dialogue across dozens of channels. Amazon is successful not because beautiful artwork and design but because they are committed to perfection on the process level. (Where´s the point of having a perfectly orchestrated marketing campaign when the product in question is out-of-stock, cannot be serviced or the payment process is broken) Marketers need to leave their comfort zone and take responsibility for the wider picture. See real-life customer examples that have really moved the needle.