Paul lives to find new patterns in our world. Armed with degrees in physics & mathematics he started his career using AI to forecast weather & locate oil fields. Before long he found himself using AI to help major brands (such as Tesco, BP, Ford, Lego, Danone, T-Mobile, BT, American Express) better understand their customer behaviour for smarter customer communication. More recently Paul set up the Marketing Science department for one of the leaders in programmatic media - Xaxis, and has been busy this year delivering high performing outcomes with customised AI advertising to WPP's clients. As part of his tenure at Xaxis Paul has been 2x winner of the I-COM Hackathon, plus winner of The Drum's Best Digital Strategy.
Working with Artificial Intelligence in Programmatic Advertising
Exploring some of the myths associated with artificial intelligence in today's programmatic advertising.