Stefan Trienen

(Google, Germany)

Subota 22/09/2018 12:30
French-German Connection

SPEAKER

Stefan has a 10 year experience in e-commerce and IT (Online Marketing, Business Development, Digital Strategy) where he worked as a Sales and Marketing Leader with a proven track record of delivering results. He also successfully worked in international environments with global clients.

LECTURE

Marketing in the Age of Assistance from a Travel Perspective

With its early use of online booking, the travel industry stands as one of the first successful adopters of digital marketing. But as tech’s effect on consumer behavior continues to evolve, so must the playbook by which companies operate. For travel companies, that means meeting customers’ rising expectations for assistance at every point of the purchase journey. Travel and hospitality have always been about assisting and anticipating needs, and we’re barely scratching the surface in terms of how this technology can be used to simplify and streamline the entire consumer journey.

MODERATOR

Ida Prester

Host/Musician (Croatia)