Walter Susini

Senior Vice-President for Marketing, The Coca-Cola Company, Europe, Middle East & Africa

Subota 22/09/2018 10:00
Business Summerhouse Stage


Walter Susini is VP of Marketing for Western Europe and SVP of Marketing EMEA. With more than 23 years of experience in building winning consumer brands across the world – both from a company and an advertising agency perspective, Walter is uniquely qualified to lead a substantive transformation of our marketing agenda and capabilities across our Business Units, and deliver on our promise of beverages for life. Walter has an extensive strategy and marketing background. He started in strategic planning with J. Walter Thompson in different markets around the world. Later, he joined Coca-Cola Latin America, where he was instrumental in building the global Coke Side of Life positioning, the global Fanta position and the Manifesto for the Revival of an Icon work on Coca-Cola trademark. Following his time in Coca-Cola, Walter has been an entrepreneur, founding his own branding & innovation company; led the global creative strategy, content & design function for Unilever as VP of Global Marketing; and was most recently President of two agencies in Brazil, owned by the Dentsu Aegis Network Group: McGarryBowen a full-service advertising agency, where he successfully repositioned the agency from a traditional model to a leader in digital advertising in that market, and LOV, a full digital agency with core expertise in digital consultancy and social media marketing. Walter is Italian, is married to Adriana and has two young daughters, Anita and Maria. He has lived in Italy, Japan, the UK, USA, Mexico, Argentina & Brazil. Walter is a creative thinker with a challenging point-of-view. His energy and enthusiasm is proving highly valuable in establishing a common vision for marketing.


A Good Business Is Good for the Business

The reality of our new world is that ethics have become our new social currency and sustainability our social capital. People around the world are trusting brands more than institution and corporation. We need to be conscious of this responsibility and this opportunity. Walter Susini will tell us few simple rules on how to move from corporate social responsibility to relevant brand purposes because doing good is also good for the business.


Nevena Rendeli Vejzović

HRT, Editor (Croatia)