Kristian Novak: I Never Write to Provoke, But Someone is Always Angry at Me

Croatia is a beautiful and pleasant, but most of all, safe place to live, panelists of the „Lost in Translation “, four foreigners who have been living in Croatia for years, agreed

The biggest star of Croatian literature, Kristian Novak, attracted a lot of attention and audience members, on the last day of the eleventh Weekend Media Festival.  The former professional karate player bravely answered questions from the audience about his novels “Črna mati zemla” and  “Ciganin, ali najljepši” that have delighted the critics and simultaneously raised a lot of noise that he never needed.

‘I didn’t want such PR. In the end it turned out the way it turned out. We live in a time when one statement can destroy a person’s life. Interestingly, I never write to provoke somebody but somehow someone is always angry at me, “Novak said during the panel at the Weekend Media Festival which was named after his second novel. He also revealed how many copies of the book he sold. “”Ciganin” sold in nine thousand copies, “Črna mati zemla” in seven. Mostly, domestic novels sell between 500 and 600 copies, so once you reach a 1000 copies, you automatically have a hit”, explained Novak

The „Lost in Translation “panel featured four foreigners who have lived in Croatia for years, and who wanted to let us know, that even though they say the locals complain a lot, they think of Croatia as a beautiful and pleasant, but mostly safe place to live.

American Cody McClain Brown came to Croatia from Oklahoma seven years ago. He teaches English for journalists at the Faculty of Political Science in Zagreb. ‘I came because of love, but I was dumped over a soup. Croatia is really strong in soups, “says Brown.

Irishman John Brady came to Croatia three years ago to work at BAT. “Croats are really friendly towards foreigners, unless you drive a car with Croatian license plates and they dont know youre a foreigner. Its probably so because there arent that many foreigners around, unless youre talking about Advent in Zagreb. Even I as a foreigner, start to complain about the number of foreigners. The biggest advantage of Croatia, in comparison with Ireland is the climate but also safety. When my kids go to the movies by themselves, I really dont worry. Im afraid we lost that feeling in Ireland”, stated Brady.

Other than Croatia being beautiful and pleasant, we found out whether it has enough resources to produce food at the „Hunger Games“ panel. Croatia is missing a giant business model that would enable us to feed ourselves and export, stated Denis Matijević, Director of the Smarter consulting company. Namely, even though all trends are for domestic produce, the number are showing the opposite.

As it is always the case at numerous panels in Rovinj, we went though many trends, futures and challenges of the communication and media industry. The panel „Money Never Sleeps – Restructuring of the Media Market“ hosted a discussion on acquisitions on the media market and what they mean for the consumers. Dejan Ljuština, PwC’s Chief Partner for Telecommunications, Media and Technology in Central and Eastern Europe, said all media acquisitions have a very simple explanation, which is profit.

The globalization and digitalization processes haven´t bypassed the public media services – that is one of the conclusions of the “We the people … Regional Public Services” panel. “We are all aware of the fake news problem. Media space is now available to a very wide range of people with different commercial and economic interests, and we are trying to fight this with fact checks. The price of such an approach is that the media is not the first to share the news. HRT is in a position that has a well-defined role and obligations, and that is neutral and clear public informing for the benefit of all citizens, “ said HRT Chief Operating Officer Kazimir Bačić.

Along with public services, the marketing industry is also changing. The panel “Goodbye Mr. Sorrell !??!!” discussed the development of technology has disrupted the media and the communication channels, consultant fees are covered by advertising budgets, taking money away from advertising agencies. Damir Ciglar, Director of Imago stated that “Agencies have become fat and lazy”, while Serbian McCann Adriatic Executive Director Vladimir Dimovski concluded that the creative industry has to fight these challenges with – creativity.

You can watch videos with interviews of some of today´s speakers at the Weekend Media Festival YouTube channel.