Best Regional Digital Works Announced on the Sixth SoMo Borac

For the sixth time in a row at Weekend Media Festival, the winners of SoMo Borac, the most important digital award were announced. For the first time the award ceremony was held in the main Vikend hall in front of over 500 people. The works were judged by an expert jury made up of digital experts from the best regional agencies.

“This year we noticed a very interesting trend – lots of small agencies became finalists or even winners, and showed excellent works. We have also witnessed some campaigns that are so packed with emotions that some people in the audience left with a tear in their eye. As before, the sixth edition of SoMo Borac gave us good selection of regional works as well as some forecasts of what to expect next year“, said Ružica Vrdoljak Ličina from the SoMo Borac organization.



This year´s SoMo Borac winners are:

SoMo web

Web burza, Vipnet WINNER

Size, Fresh Island

Glitch Agency, Bikini Moon


CM of the Year

Ivana Mijatović, Pioniri, Frikom WINNER

Sara Jerman, Cvoke, Olival

Dijana Dretar, Degordian, Franck


SoMo Tech

Delta Reality, Tumpic / Prenc, Svetvinčenat WINNER

Delta Reality, Vipnet

Luna/TBWA, Lidl Slovenija


Somoritan of the Year

Agencija 101, Unicef WINNER

McCann Beograd i McCann Podgorica, NGO Centar za ženska prava

Direct Media, SPIKS


Viral blockbuster

Ovation BBDO, Nectar WINNER

Agencija 101, Unicef

Agencija 101, Atlantic


Digital mix

Bruketa&Žinić&Grey, Croatia osiguranje WINNER

Pristop, Atlantic

Communis DDB, Bambi a.d.


SoMo content

Ovation BBDO, Nectar WINNER

Communis DDB, Bambi a.d.

Degordian, Vipnet


SoMo App

Infinum, Sandoz WINNER

Zagrebačka pivovara, Degordian

Pristop, Zavarovalnica Triglav


SoMo Social

Saatchi  & Saatchi, Jana WINNER

Glitch Agency, Na terapija

Eden na eden, Sport M