Natural beauty standards have changed throughout history. What has stayed the same is that natural beauty is natural, and therefore unattainable to all. Kim Kardashian has changed all standards that have existed so far. She has become an ideal of beauty with all her artificial additions while claiming that beauty is attainable to everyone. Attainable, yes, but though money! Women have become consumers that can reach their beauty ideals through shopping. How has this Kardashian phenomenon come to be? What is the role of media in redefining beauty? Is this trend pressuring the media or is the media complicit in its creation? What is the role of the beauty industry?
SUDJELUJU
Milica Đokić
Color Press Group, Managing Director Lepota i zdravlje Magazine (Serbia)
Manja Grčić
Antenna Group, CEO Antenne Group za Srbiju i Crnu Gore (Srbija)
Dejan David Kemperl
DAVID magazine / GOLF KLUB magazine, Editor in Chief (Slovenia)
Dubravka Tomeković Aralica
Hanza Media, Editor in Chief of Gloria Editions (weekly editions Gloria and Gloria IN, bi-monthly edition GloriaGlam) (Croatia)
Tonkica Zlački
24sata, Head of the 24sata Women's Cluster (Croatia)
MODERATOR
Milana Vlaović
Journalist/Columnist (Croatia)
