How to Innovate

Petak 21/09/2018 15:30
Long Weekend Stage

Everyone already knows that, in any business, there is no progress if there is no innovation. Easier said than done. If the introduction of innovation and development of a category involves changing consumer habits, everything changes into a twilight zone of every advertiser. How can we bring in innovation? Should we only deal with our brand and how do we change oldfashioned categories? How can we innovate on a constant level?...


Lejla Dautović Čaić

Atlantic Group, Marketing Director (Croatia)